Kicked off the 100th season of the NFL with a two-minute Super Bowl spot that aired during SBLIII.
“The 100-Year Game” featured 44 NFL stars (19 of which are hall of famers) spanning 6 decades in age, with a collective 53 Super Bowl rings and 284 pro-bowl appearances. It was shot over the course of 2 weeks in 4 different cities by director Peter Berg. It was a once in a lifetime experience for everyone involved. It was historic in every right. Following it’s release The 100-Year Game was voted #1 in USA Today's Ad Meter and won two Gold Clios.
Creative Credits:
Agency: 72andSunny
Keith Cartwright, Executive Creative Director
Cyrus Coulter, Creative Director
Tim Wolfe, Creative Director
Garrett Radford, Copywriter
Chris Ruh, Art Director
Director: Peter Berg